A web site is as good as the amount of traffic it attracts. The design elements only start working after someone lands on a website. Search engine optimization is a process which organically increases your website rankings on various search engines such as Google, HotBot, etc so that they get maximum traffic leading to better business. Search engine marketing makes your business even known better to customers via paid inclusions & other paid techniques, such as Google AdSense etc. However as per recent studies people believe more on sites which rank higher in their searches rather than those which are paid included.
We at TelluSys provide both the services & use ethical ways of taking the rank of your site to ensure search engines do not blacklist your site.
TelluSys SEO Process:
Taking the rank of your website to a higher level is not an overnight/week’s effort. It requires constant tuning, tweaking of various internal & external factors to your site for months to ensure that your website propels to a specific ranking & once you get there you maintain it.
Note : It is very important that we optimize your site while building it so that extra efforts/time is not spent to make things right later.
Here are the steps that we typically follow:
Step 1: Identify what you aspirations are & what exactly you want to achieve.
Step 2: Identify what your business sells & come up with a set of keywords, which describe your business correctly
Step 3: Create a rankings report for your current site before your work is started to create a base line.
Step 4: Identify your competition & their rankings
Step 5: Keyword Research/analysis
We do research on your requested keywords to ensure they are popular keywords & if not we find out what keywords are used by web surfers to search for a business like you. If you choose the wrong keywords, all your efforts will be in vain! For example, if your site appears at the top of the search results for a keyword that few people actually search for, then what good is that top ranking?
In this analysis, we find the number of times a keyword has been searched on various search engines with the number of Web pages competing for that key phrase to pinpoint exactly which keywords are most effective for your campaign. The more popular the keywords are, and the less competition they have, the better chance you have of getting to the top.
Step 6: Complete website analysis – In this step we analyze your site for any issues, such as URL naming, content richness, Meta tags etc to ensure there is nothing in your site which can hinder SEO progress. We create an audit report after this step.
Step 7: Website Search Engine Optimization
This step involves the actual efforts to optimize your site to ensure it gets best page rank, has rightly organized rich content etc. to ensure your site starts getting noticed by search engines & starts propelling to top positions. This involves following minimal activities:
- Content Composition/Revision/Modification (Content Optimization)
- URL re-naming
- Links re-naming
- Creation of Site Map
- Meta Tags Composition
- Alt Tags Composition
Manual Submissions to top Search Engines: Google, Yahoo!, AltaVista, Ask Jeeves, Teoma, Infoseek (Go.com), Fast, Lycos, MSN, Open Directory Project, AOL, Hotbot, Excite, WebCrawler, Amazon, CNN, About.Com.
Several other services available depending upon the number of key phrases you choose.
Other Paid services:
Competitor Monitoring :
Worried about your competition? Competitor Monitoring includes periodical generation of ranking reports featuring your competitors. This helps you see how your competition is doing from an online visibillity perspective.
Traffic Analysis :
Website Statistics is a unique feature in our services, which entails the use of statistics to identify and highlight the trends in Internet traffic with reference to your site. This encompasses details of the number of users, the frequency of the Web pages visited and sessions, browser details and the likes. This is an important part of any Internet Marketing Campaign, as it allows you and us to measure which parts of the mix are the most beneficial and will help develop the strategy further.
Paid Subsequent monthly optimization :
Once the initial work has been done, constant tuning, reports are needed to gauge how your SEO efforts are paying. We require a minimum 6 month commitment after we do the initial work.
Dynamic Website Optimization :
Goal of any e-commerce site is to encourage sales and generate business online. But doing so also makes your webiste less search engine friendly. TelluSys understands the issues with dyanmic webistes & we can optimize dynamic, Content Management Systems or Database driven websites.
Link Popularity :
Link Popularity refers to the measure of the number and quality of inbound links or "votes" that a search engine has found for your Website. For example Google consider a link from Page A to Page B as vote from Page A for Page B.
Pay-Per-Click Management :
TelluSys can also manage your PPC Campaign. We identify the key phrases and write & place your advertisements on search engines such as Google, Overture and based on transparent budget management. In fact you can also control in which geograpahic regions those pay per click ads shoud show up.
Paid Inclusion :
Our paid submission services will get your Website listed at all the major search engines and directories in less than 7 business days!
Please find our other primary services we offer
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